May 19, 2022
In General Discussions
The respondents have positions as marketing and communication officer, online marketer Fax Lists or director. The number of respondents may not be very high, but they are in the middle of the target group in terms of relevance. The results of this research certainly provide direction. All results are contained in a whitepaper that Fax Lists you can download below, and a summary of the findings can be read below. About the respondents 39% is between 18 and 34 years, 49% between 35 and 54 and 12% is 55 years or older. With regard to the roles: 52% are marketing and communication employees, 16% director and 14% marketer. 7% are social media marketer, 7% Fax Lists content employee, 5% 'othe. The respondents are nicely distributed across the various sectors, with the exceptions being communication and business services. In terms of responsibility, 56% say they are Fax Lists ultimately responsible for social media activities and results. 38% is co-responsible. Social Media Strategy Do marcommers also work with a social media strategy ? Hell yes! 40% works on the basis of an annual strategy. Fax Lists 'No', answers no less than 30%. And 20% view it every six months. Market research Frankwatching and Markteffect on the use of a social media strategy. Business social media at the forefront LinkedIn is most often used for Fax Lists communication and marketing purposes. Followed by Facebook (86%) and Instagram (84%). Fax Lists TikTok (7%) and Snapchat (2%) are hardly used. Incidentally, these channels are often used by organizations where younger marketing communication professionals work, in the 18-34 age group. Outcome of social media benchmark study: business use. In their spare time, Marcommers are more likely to be on Instagram (91%), Followed by Fax Lists LinkedIn (91% and WhatsApp (88%), followed by Facebook (85%) and YouTube (64%), followed by TikTok at a distance (21%). Fax Lists Remarkable : 2% do not use social media. Private use of social media among marketing professionals. Goals reach and engagement are not achieved The most important goal.